Our Businesses:

Market Analysis

Understanding how your market works and what customers want is vital. Industry analysis, desk research and customer research help you identify where to focus your efforts and how to maintain a competitive edge. The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. A full market assessment provides a wide range of information to help you plan your marketing strategy. We help you identify just how enormous your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends. You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. Identifying and prioritizing specific target markets are another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to? Dimensions of a market analysis includes; Market size (current and future), Market trends, Market growth rate, Market profitability, Industry cost structure, Distribution channels, Key success factors & Key success Details.