Our Businesses:

Brand Performance

Brand Performance means to us, that the brand value has to bear interest and on top of that, the brand has to provide a measurable contribution to the success of a business as a whole. Brand performance is the result of desirability and profitability in a brand. Brand performance delivers top-line growth while reducing costs to improve the bottom line. 24MRC Network delivers and accelerates brand performance through the following:

Equity Tracking

Brand equity is essentially an expression of a brand's value or strength. Sometimes termed brand resonance, brand power or some other euphemism, it can be gauged in financial terms as well as customer-based measures. Brand equity can be measured for product and service brands as well as corporate brands.Ours disciplined approach to customer-based brand equity measurement involves:

Gap Analysis
SWOT Analysis

The point of a SWOT analysis is to help you develop a strong business strategy by making sure you've considered all of your business's strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

Brand Communication
  • Positioning Testing
  • Imagery/Messaging Analysis
Marketing Mix Evaluation
  • TURF Analysis (Total Unduplicated Reach and Frequency)
  • Purchase Funnel Analysis
  • Post-Launch Assessment
Campaign Performance
  • Advertising Testing
  • Promotional Program Assessment