Our Businesses:

Brand Audit

Awareness & Perception Surveys

Brand Equity, the value of the brand, is largely determined by four key elements: brand awareness, brand attributes and associations, perceived quality, and brand loyalty. Our Brand Equity and Brand Loyalty solutions help you build brand awareness for the customers you target diagnose problem attributes and associations, increase perceived quality, and increase brand loyalty.

Attitude & Usage Analysis

A usage and attitude Analysis is a valuable tool for understanding the marketplace appeal of a product and the opportunities for sales within a targeted consumer group. Usage and attitude Analysis focus on the frequency of product use, frequency of product purchase, attitudes towards merchandise in terms of strengths and weaknesses and features an item lacks that would be desirable. These Analyses also include questions relating to the respondents attitudes towards the brand selling the product in terms of loyalty and brand image. Though traditionally associated with physical goods, usage and attitude studies are equally useful for companies with a service-based offering.

Perceptual Mapping

Most companies use perceptual maps before they embark on to any new brand positioning activity. Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.